As small business owner for the past 4+ years I often wonder how successful my marketing efforts have been. Even more so, I wonder if I am even a contender when people discuss therapeutic massage; do they know who we are? That question was answered for me yesterday.
A long time client was in for her massage. Afterwards, as we talked, she mentioned that she had recently told a co-worker she was getting a massage that day after work. Her co-worker asked where she was going, "Kneading Hands Massage" she commented. To which the other party responded, "I've heard that is the best massage {facility} in the Lehigh Valley."
That one statement makes the struggles of growing a small business worth the blood, sweat, and tears!
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